HSN and Sea Otter Europe Sponsorship

HSN and Sea Otter Europe come together at one of the leading meeting points for European cycling: a festival where brands, professionals, athletes and enthusiasts share their passion for cycling over three days.

In 2025, HSN was present at Sea Otter Europe Girona-Costa Brava, strengthening its connection with cycling, endurance sports and a community that embraces performance on two wheels across a wide range of disciplines.

A partnership that brings HSN closer to the heart of European cycling, in an environment where innovation, endurance, community and brand experience are lived first-hand.

Sea Otter Europe was created as the European edition of Sea Otter Classic, the cycling festival originally held at Laguna Seca, California, and regarded as one of the industry’s leading international events.

Since arriving in Girona-Costa Brava in 2017, the event has grown into a key meeting point for the cycling industry, professional cyclists, amateur athletes and cycling enthusiasts.

Its programme combines an expo area, sporting events, visitor activities, professional spaces, bike testing, product launches and experiences designed for every type of cyclist.

Sea Otter Europe is more than just a trade fair. It is an ecosystem where competition, innovation, mobility, technology, sports tourism and cycling culture come together.